Mark Booth
UX / UI Designer | Product designer | Project Manager

Welcome!
I am a Digital Designer with over 20 years experience in designing and developing meaningful and impactful user experiences.
My experience in UX/UI Design for over 14 years has involved researching, prototyping, designing, testing and developing, for a diverse range of omni-channel digital solutions focused on championing the user experience whilst meeting business goals.
I have also worked as Creative Lead in a high-paced design agency, and as a Freelance Designer for companies across the UK, USA and Europe.
I have designed and delivered complex enterprise level multi-million-pound SaaS projects for web & supporting CMS digital platforms built upon UCD and service design methodologies, designing modular component based UIs for web and apps and specialising in UX & CRO for e-commerce platforms, with work responsible for over £4million per day in demand.
I am at my happiest and best when creating and communicating intuitive designs that delight users, solve real problems, and deliver proven business benefits.
Skill set
UI Designer
Expert in responsive and adaptive design, intuitive user flows, wireframing, interactive prototypes and pixel perfect concepts for challenging multichannel and multilingual UI’s for web front ends, content management system UI’s, bespoke dashboard applications, kiosk systems and mobile apps. Highly experienced in creating and managing complex component & token based brand pattern libraries, and managing UI delivery with front end developers.
Figma | Adobe XD | Axure RP | Sketch | Framer | InVision | Balsamiq | Design Systems – Atomic, Material etc | Adobe CC | WCAG standards | SaaS
UX Designer
Developing and managing UCD based iterative design approaches, running collaborative workshop based sessions with stakeholders focusing on understanding user empathy. Experience in conducting qualitative and quantitative research methods, interviewing users, creating personas, customer journey / service road mapping diagrams. Planning and testing UI designs both directly and remotely with users using moderated and unmoderated methods, observing and reporting interactions. Researching user journeys in GA & Content Square, identifying UX issues and CRO and responding with creating and reporting on Multivariate and AI based tests using Monetate.
UCD | Cognitive psychology | Personas | Journey analysis | User research | CRO | FigJam | Content Square | Monetate | Playbook UX | InVision | Microsoft Teams | Google Analytics | Lighthouse
Project management
Creating, organising, and prioritising backlog requirements balancing business KPI’s and UX. Organising and running Agile squads, workshops and scrum ceremonies. Experienced working with designers, developers, product owners and testers in small and large teams, both remote and onsite.
Jira | Confluence | Asana | Microsoft Project | Gantter | Excel | Microsoft Teams | Google Meet | Atlassian administration
Developer
As a past developer I know how to move a design from concept to prototype testing to delivery, considering responsive and adaptive layouts, what to look for when testing, and comprehensive deployment plans. Experienced in designing and coding Multivariant tests using Monetate. Expertise in SEO, CRO, accessibility and UX best practices.
HTML 5 | CSS 3 | JS | SEO | Bootstrap | WordPress | Dev tools
Graphic Designer & Animator
With my career starting as a graphic designer with a foundation in art, creating and expanding brand designs, I am able to not just create functionable UIs and layouts, but also ones that truly add brand appeal by understanding the end consumer and their needs. As a previous long time user of Adobe Flash, I also have extensive experience in animation and interaction design, moving my skills onto using Adobe After Effects.
Adobe CC | Photoshop | Illustrator | In Design | Lottie | Premier | Animate | After Effects | Red Giant | Blender
Portfolio
Exploring a few of my key roles and other work.

Omlet
LEAD UX Designer
E-com website design, Smart product App, Complex product configurators & project management

N Brown Group
UI Design & Development manager
Lead Designer & Team leader responsible for e-commerce UI front end design and CRO, internal CMS and project management

Agency & Freelance work
digital designer & developer
Brand designs, Web site design and development, Print design, Animations, Exhibitions, Games
Want to learn more?
Interested in collaborating or learning more about my work? Connect with me on LinkedIn or reach out via email at markboothdesign@gmail.com